櫥窗設計｜回到未來 Back to the future｜ARTIFACTS｜ARTIFACTS

櫥窗主題配合SS18流行趨勢，重新建構了80年代的視覺氛圍。

最大的困難是如何將意識形態的觀點具象化成為一個裝置藝術，還要結合多個品牌同時呈現，後來我在這些品牌的概念影片中找到了共通點：80年代。於是這些影片素材便成為了串起所有品牌及概念的重要元素。

電影《回到未來》也是靈感來源之一，裏頭的科幻畫面、1980年代常用的物件和色彩、各品牌2018年的宣傳片，構成了這個櫥窗設計的整體概念。

採用複合媒材例如錫箔紙、壓克力及霓虹燈仿造了80年代的物品，吊掛著的回收錄影帶上貼著各個品牌的貼紙，而仿古電視上則循環播放著品牌概念影片，利用新、舊、真、假的物品相互交錯作用，配合SS18的商品選貨讓整個銷售空間有完整的季別概念呈現。

The fashion trends on ss18 gave me the inspiration of this window design. Also, the movie "Back to the future" is another source of inspiration. The Sci-fi pictures in movies, the objects and colors commonly used in the 1980s combined the brands' videos on 2018 composed the whole concept of this window design.

The theme of this window, "Back to the Future" has reconstructed the atmosphere of the 1980s in line with the trend of fashion. Composite media, such as tinfoil, acrylic and neon lights, were used to imitate the 1980's items. Each brand sticker was attached to the hanging video tape, while the concept film of the brand was circulated on the antique TV. With the selection of SS19, the whole sales space has a complete concept of season presentation.